Reaction Pictures

Itch Eraser Case study

Challenge:
Create a highly entertaining corporate marketing video for Tender Corporation in 30 days to aligning with the National Digital Media Launch Campaign of this new product. Tender Corporation was founded in 1973, incorporated in 1977 and manufactures the world-famous insect bite treatment, AfterBite®, a full line of well-known insect repellents such as Ben’s® and Natrapel®, first-aid such as Adventure Medical Kits® and Easy Care First Aid™ kits, survival products with Survive Outdoors Longer® and burn remedy products such as AfterBurn®. Many of Tender’s products are packaged in innovative ways that allow them to be convenient to use as well as environmentally friendly.

Solution:
They came to us in a bind. The Previous Video Production company did not believe a video or series of videos could be produced at the initially set budget level in a 30 day period. They specifically wanted a video that would entertain as well as motivate and appeal to a very Targeted Niche audience.

So we reviewed the Scripts, treatments, suggested several changes and then got to work sourcing the Dream team that would include a Producer/Director, Hair and Makeup Specialist, Audio Engineer, Photographer, Lighting Specialist etc.

In just 15 days we were shooting a full-blown production shoot.

Results:
The film went through Several revisions but was finished, and uploaded right in time for the National Product Launch.

Our creativity, attention to detail, fast and efficient process made for a seamless process and Made Reaction Pictures video a huge hit.

Details:
3 Main things about Itch Eraser Project…

  1. Full Production crew was utilized to achieve a polished commercial look.
  2. Coordination in all aspects of production. Preproduction with client to revise and finalize script, casting call to find the right actors.
  3. Implemented a high key lighting approach to cater to comedic nature of the script.

Production notes:
This project incorporated an entire production team including Director, Actors, Makeup Artists, Cinematographer, Gaffer, Photographer and Sound Engineer. By location scouting first we were able to identify an office suite ideal for our shoot due to it’s unique look and wide open spaces for our crew to work. We met with the client and finalized the script which they had already prepped. After reviewing the finalized script we opted for a bright, high key look in our cinematography to cater to the comedic nature of the script. On the day of production we were able to utilize the Sony Fs7’s extended dynamic range to keep all of the detail in our scene, thus enhancing the polished commercial look the client was aiming for.

We strongly suggest that you view the video yourself and tell us what you think.

Itch Eraser 30 Second Spot from Reaction Pictures on Vimeo.

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